About Touch of Pride Sales
Touch of Pride Sales was formed by Susan Pride Caulum to meet needs in the Madison, Wisconsin area. A fifth generation Madisonian, Susan has spent the last 40 years helping friends and family profit from years of accumulated household goods.
Susan also spearheaded the Edgefest Market for 11 years with other volunteers, and worked year-round to raise over $300,000 for Edgewood High School in the 33 days the Market ran from 1986 to 1996.
Most recently, since 1990, Susan worked for and then owned another Madison area estate sale company. In 1998 she founded Touch of Pride Sales.
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